If you feel like your current public relations tactics are not getting through to people, it might be time to shake things up. If your company has never tried sending executives or a hired expert out on a satellite media tour, it might be time to take a closer look at the advantages that such a tour can bring to your brand.
Video is So Much More Effective Than a Written Press Release
Satellite media tours involve sending someone out to various TV-based press outlets to give a presentation or interview on a specific subject. They are often used when a company is rolling out a new product and wants to get the word out to the public.
With a TV tour, you'll be able to speak directly to your potential customer and appearing on a reputable TV station like a well-known network for business news will lend credibility to your company and selected representative. In short, a TV or video tour is much more effective at grabbing the public's attention when compared to just releasing another boring press release.
You Can Pick the Outlets You Work With
While you can send out a release letting TV stations and online websites know that you have someone who is qualified to speak on a specific subject, you don't actually have to trot out your executive or hired expert unless you are completely comfortable with the outlet or reporter who will be conducting the interview. This might give you a chance to narrow down your PR push to only outlets that are likely to give you better coverage, allowing you to maintain better control of your message during the tour.
You Can Hire Someone to Manage the Tour for You
If this sounds great but you just don't have the time to organize something like this, that's OK. Today there are companies that specialize in setting up satellite media tours for businesses just like yours. You can hire an expert and coach them on exactly what you want them to say during the interview. This will provide you with an effective PR strategy without actually having to take the time to do every one of the interviews yourself. Satellite media tour companies can provide experts on demand whenever you need them in order to help reduce the strain of a new product launch on your in-house PR staff.
If you are looking to launch a new product or just have a message you want to get out about your company, take a hard look at the benefits of sending an executive or hired expert out on a satellite media tour today.